Emily Chang - eBot: Are Marketers Missing the Social Media Boat?

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10:56:00 pm / Thu, May 24, 2007
Are Marketers Missing the Social Media Boat? | Marketing Profs Daily Fix Blog

"To view blogs and other forms of social media as a one-way selling tool is to show that the past few decades have taught us nothing about the importance of understanding our customers. Today, marketers have more tools in place than ever before to give them insight into what their customers are thinking. Blogs, Twitter, MySpace, all these forms of social media are channels that marketers can use to communicate with, and better understand their customers. As a result, their marketing will be more efficient, because they will better understand their customers’ wants and needs.

But instead, many marketers view these incredible tools not as a way to better understand their customers, but as tools to sell them more stuff.

The more technology changes, the more marketing seems to stay the same...”

[Link: Are Marketers Missing the Social Media Boat? | Marketing Profs Daily Fix Blog]

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