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8:57:00 pm / Fri, March 28, 2008Are You Taking Advantage of Web 2.0?
We all know, intellectually, that no matter what image a corporation tries to project, it’s made up of ordinary people with personalities, insecurities and lives. But because the marketing and P.R. teams work so hard to scrub, control and package a company’s image, the public ordinarily sees none of that human side.
When a company embraces the possibilities of Web 2.0, though, it makes contact with its public in a more casual, less sanitized way that, as a result, is accepted with much less cynicism. Web 2.0 offers a direct, more trusted line of communications than anything that came before it.
[Link: Are You Taking Advantage of Web 2.0?]
Posted by Emily Chang in Social web trends • (0) Comments | PermalinkWhat's eBot?
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Emily Chang is an award-winning strategic designer and co-founder and principal of Ideacodes.com, a web consultancy in San Francisco that focuses on the design and user experience of next generation websites, social applications and networked communities. Learn more...
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