Emily Chang - eBot: Ask 37signals: Do I need a designer to make pretty?

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9:48:00 pm / Fri, October 12, 2007
Ask 37signals: Do I need a designer to make pretty?

Designers decide and design the flow, the copy, the structure of the page, the programmers make all of it come to life by plugging it into the backend. All along both parties trade concessions on how to get the feature done as fast possible by grabbing the easiest value.

So stop thinking about designers as artists who work in a different universe of neat graphics and start thinking of them as someone who decides what goes where, which form elements to use, how to split features between screens, what words to use, and how everything fits together in a coherent experience.

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