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Engagd.com Announcement

"Faraday Media is pleased to announce the alpha release of Engagd.com.

The highlights:
- Engagd is the first ever standards based, open Attention Platform. An Attention API.
- Engagd turns Lifestreams into APML.
- Engagd uses APML to create ranked/filtered feeds.
- Engagd allows users to subscribe to filtered feeds in any standard feed reader to help with information overload.
- Engagd is for developers of apps and mashups and savvy early adopters. It is not a consumer product.

Digging deeper:
Engagd represents a significant milestone for the Attention Economy. It allows developers and early adopters to convert Lifestreams, Clickstreams and other forms of Attention Data into APML (Attention Profiling Markup Language).

Once created, the APML data can be used to rank and filter RSS feeds or submitted to other sites and services to help create a more personalized Internet experience.

At present, propietary Websites and Applications quietly collect and trap Attention Data about users, often times using it without their knowledge or explicit consent.

Engagd represents the first open-standards based Attention Platform designed to empower users to take control of their personal Attention Profiles. Engagd also allows developers to quickly and easily add Attention Awareness to their applications and mashups using a simple set of APIs.

Engagd uses OpenID for authentication and APML for Attention Profiles.

Faraday Media hopes by contributing this platform to the fabric of the Internet, we will encourage a more interoperable and open way of creating, sharing and applying Attention Profiles.

Joining us in this launch are Dandelife, Cluztr with iStalkr integrating soon. They have each integrated the API into their applications to help users create APML with one click.

Emily Chang, who has been a great champion of Lifestreams, has even created her own APML file simply by logging on and adding her Lifestream feeds to Engagd itself.

About Faraday Media
Engagd is owned and operated by Faraday Media. Faraday was founded by 2 ‘Twenty Something’ Australian entrepreneurs.

Faraday Media focuses on helping users deal with information overload by creating tools that generate a highly personalized view of worldwide information and entertainment media. The company has been in operation since July 2006 (product development started earlier in January 2006). It is currently angel funded.

The company has also been an active contributor to the community founding the APML and Media 2.0 workgroups and open sourcing some of its software.

About Cluztr
Cluztr is a social browsing platform that lets users share their clicks with their friends, meet new people and discover sites that relate to them, their friends and their interests. Users can find out where their friends are online, follow them around the Internet and discover the most popular places on the web based on real-time rankings of the web’s most active sites. By leveraging each user’s attention profile, Cluztr can make personalized recommendations, connect users who share similar tastes, provide custom web content streams, and much more.

About Dandelife
Dandelife is a social network built around the telling of one’s life stories. Dandelife helps people create and share personal biographies with friends and family.”

More information:
Read more about the Engagd Website
Read more about the Engagd API
Read more about APML

Posted Jul 24, 07

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Emily Chang is an award-winning strategic designer and co-founder and principal of Ideacodes.com, a web consultancy in San Francisco that focuses on the design and user experience of next generation websites, social applications and networked communities. Learn more...
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