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Event date: Jul 24, 2007

NewTeeVee Pier Screening #3: When Content Becomes Advertising

"Bringing Online Video from the Little Screen to the Big One...

Tuesday, July 24, 2007
6:30 PM - 9:30 PM

Loews Metreon Theatres & IMAX
101 Fourth Street
San Francisco, California 94103

You MUST RSVP on the Eventbrite page in order to get in!
http://newteevee.eventbrite.com/

Online video is great, but it’s such a solitary experience. This summer the NewTeeVee team is going to try a little experiment—getting us off our butts and around from behind our screens.

The NewTeeVee and Metacafe Pier Screenings summer series is a live extension of NewTeeVee.com, showcasing online video technology and content in a movie theater screening format. Community-chosen selections of the best web videos from the Pier Screenings website will be projected on a large screen at San Francisco’s Sony Metreon Action Theater (note new venue this month!).

THEME - “When Content Becomes Advertising.”
This month’s theme is the intersection of content and advertising. What’s that mean? Well, online video creators are doing their best to prove that old techniques for creation and distribution of content aren’t the only way. Commissioned user-generated ads, endorsements and sponsorships, and product placement are sometimes controversial extensions of that innovation to monetization.

Tickets:
http://newteevee.eventbrite.com

Posted Jul 24, 07

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Emily Chang is an award-winning strategic designer and co-founder and principal of Ideacodes.com, a web consultancy in San Francisco that focuses on the design and user experience of next generation websites, social applications and networked communities. Learn more...
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