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Monday, September 10, 2007

After spending the last two years as eHub, obsessively profiling and trying out almost every web application that’s come out, I’ve decided to try something different from a new perspective. 

I just launched PicoCool, a site that’s dedicated to bringing you tiny and obscure content from the world of peer media, social networks and subcultures.

image

It’s a shift away from focusing on the technology and the people behind these technologies to focusing on the content and news created by people.  PicoCool is the first site to focus on the content being created by people through participatory media and niche communities.  It’s not about who’s popular or who has the most points, it’s about the things we create, the ideas we have, and the creative or daily minutiae that makes us human. 

On a personal level, I think this site will be a lot of fun.  These are the things I notice while browsing through peer content and the things I bookmark.  It combines my lifelong interests: underground trends, subcultures, innovations, art, human experiences, products, technology, communication, philosophies, digital living, the obscure and the tiny.

Somewhere in the undiscovered and the mundane lives real brilliance. PicoCool is about uncovering these microscopic moments when things first begin.

Here’s a photo of the notes in my sketchbook from Friday.

image

In it, I wrote: “It’s not about the business, the technology or the next feature (or scandal). it’s about the people who use these social networks. Who are they? What’s their life like?  It’s about the content and trends being created by real people...The social graph editorialized.”

I hope you’ll join me over at PicoCool.  You can become a member, subscribe by email, subscribe by RSS, or just stop on by. 

Posted by Emily Chang in ProjectsPico post
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16 comment(s)

Dan York on September 10, 2007 at 05:59 AM:

Emily, Sounds like a great idea, given the great number of stories out there. I like “The social graph editorialized” - great phrase. Congrats on the launch! Dan

Jim Long on September 10, 2007 at 09:30 AM:

This sounds very cool!  Will you set up a PicoCool Twitter feed?  Looking forward to seeing and participating in PicoCool.

Andy on September 11, 2007 at 03:39 AM:

Very neat idea Emily, will be watching this with interest. Some great finds on there already.

Denny on September 12, 2007 at 01:45 AM:

Good idea.
But why are there no photos included in the feedburner newsfeed?

pico on September 12, 2007 at 07:13 PM:

a beautiful release… away from tech thus humanize…
love the site.
I thought it was about me being cool (j/k)

Emily Chang on September 12, 2007 at 09:30 PM:

Hi everyone. Thanks for the comments and interest!

@Denny, there are photos included in the feed now. One encoding line was missing from the RSS template.

@pico, haha, think you must be cool if your name is pico :)

Emily Chang on September 12, 2007 at 10:31 PM:

@Jim Long, yes indeedy. You can follow PicoCool on Twitter now to get auto-updates.  Look forward to seeing you at PicoCool.

Andrew Mager on September 13, 2007 at 09:50 PM:

Emily,

I love PicoCool. I pitched it to some of the engineers at CNET, and they thought it sounded cool. I hope we can meet sometime and talk about the everchanging, but forever exciting social web.

-Andrew

Sin Jin on September 20, 2007 at 02:11 PM:

i like the whole subculture theme...best of luck with your venture!

Angela on October 05, 2007 at 11:18 AM:

Emily,I think PicoCool is a really cool site. I will visit it more often to see what interesting things you have added.

Richard on October 11, 2007 at 07:22 PM:

Emily, first time on your site. I’m very impressed! Definitely one of the nicest blogs I’ve seen.

Jennifer Fader on October 14, 2007 at 05:50 PM:

Perfect, timely idea. Congratulations!

Christophe on February 12, 2008 at 01:50 PM:

Been reading PicoCool for a while now, love the work.

Article Writer on March 09, 2008 at 01:12 PM:

PicoCool is great, thanks for sharing!

John L Satterfield on April 27, 2008 at 03:16 AM:

Nice! I’ve bookmarked it. :D

Eric J Brown on May 01, 2008 at 03:32 PM:

Hey! Thanks for a nice post, I like your style:D I’ve bookmarked this page, so if others are interested here is the location of bookmark http://www.propeller.com/submit/checkstory


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